It is no secret that food plays an intrinsic part in the lives of many Singaporeans. We are a nation built upon the love of food – be it planning for an elaborate celebratory meal, or looking for a quick bite, the plethora of choices has allowed the average citizen to develop a more discerning palate.
The crux of the issue for most of us lies in the importance we place in the taste of the food above all else. Would you rather indulge in some good ol’ char kway teow or have a bowl of salad? If you picked the former, you are not alone. It is this incessant struggle between tasty and healthy food that the Health Promotion Board (HPB) seeks to address with its latest initiative: The Healthy Bowl Campaign.
Over the following months, more than 30 selected F&B outlets in Singapore will be rolling out healthy wholegrain rice bowls in four appetising flavours: salmon, chicken, turkey, and vegetarian. It doesn’t matter if you are a fitness junkie, a working professional, or a self-proclaimed junk food connoisseur – as long as you are a fan of yummy and honest food, these healthy bowls are perfect for you!